LG launched a number of impressive OLED TVs at this year’s CES, but the one that is likely to outsell them all — the LG C5 — wasn’t officially announced. CNET’s David Katzmaier was given a personal demo of the C5 model, which boasts an impressive number of sizes, higher refresh rates and potentially improved picture quality.

The LG OLED evo AI C5 — to use its full name — is a 4K OLED with similar features to the G5 including Brightness Booster (though not the Ultimate), Nvidia G-Sync 144Hz support, and a bunch of AI stuff (you probably won’t use).

Watch this: LG G5 OLED TV Bumps Brightness Even Higher

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For the past few years, the LG C Series has been at the top of our TV lists for the best OLED, as it’s typically boasted excellent picture quality and a relatively affordable price.The latest iteration, the LG C4, has been going for as little as $1,400 for the 65-inch. Meanwhile, the G4s and Z95s of this world cost twice that.

Why would LG choose not to announce this model? The M5, G5 and OLED T are much flashier, and the company says the brightness of its 2025 high-end models are up to 40% better. By comparison, the changes to the C line have been incremental ever since the C3, and so it makes sense that the company hasn’t promoted it. While LG also confirmed the existence of the B5 to TechRadarthat TV was not on display.

Pricing and availability is not yet known but the C4 was released in March 2024, so it’s likely we’ll see this version sooner than later. I would expect initial pricing to be in the mid-$2,000s as before.