It’s CES week, which means the official unveiling of new and sometimes out-there tech products designed to help us live better. We’ve already seen plenty of health- and sleep-related products showcased at the event.

After years in the industry, I’ve seen various products come and go, like smart toppers that heat and cool you or beds made from strings. So I don’t quite jump for joy anytime a new sleep tech promises to fix all our sleep products. Even so, I have to admit that a few 2025 CES sleep products have already caught my eye — like the Tone Budswhich use EEG technology to read your brainwaves and adjust sound to help you fall asleep.

Read more: The Coolest New Products From CES 2025 You Can Snatch Up Sooner Than You Realize

The worldwide sleep industry is massive — valued at $63.9 billion in 2023 and forecasted to reach $108.21 billion by 2032. It spans everything from beds to wearables and sleep aids. As always, CES gets me thinking about where the industry is going and what trends I see emerging from what’s being released.

The National Sleep Foundation presented its 2025 viewpoint at CES during the sleep tech panel discussion. The predictions aren’t entirely surprising; they point to new technologies that will help make quality sleep more accessible to the everyday person. New products are expected across the wearables, sleep environments and clinical sleep solutions categories. All of that is great, but what does that mean for you?

Innovative sleep health solutions are on the way to your home

If the products CNET tested in 2024 and those showcased at CES 2025 are any indication, the focus will likely be on innovative solutions offering real-time sleep assistance. Take the Modius sleep device released last year, the FDA-cleared medical device that treats chronic insomnia and helps you fall asleep and stay asleep. The non-invasive headband delivers an electrical pulse through the neural pathway behind the ear that goes to the hypothalamus, a part of the brain that controls the sleep/wake cycle. This product requires a prescription.

More sleep tech solutions will soon be available for purchase. For example, the Elemind sleep headband uses AI to target and change your brainwaves to help you fall asleep faster. It costs $349 for the band and $6.99/month for an annual subscription or $12.99 /month for a monthly subscription. The Somnee smart headband, which CNET tested, is currently available for $399.

Read more: I Tested a $349 Headband to Take a Power Nap. It Put Me Right Out

In addition to AI and tech-focused devices, there also may be an influx of at-home sleep diagnostic tools. CES has seen several at-home hormone testing kits and even the first AI-powered app to detect sleep apnea. From a startup called Apnealthe app works by attaching your smartphone to your chest with adhesive tape and turning on the app while in airplane mode. It uses the components of your phone — accelerometer, microphone and gyroscope — to collect data on your heartbeat and respiration. It could be a chance to cut out the added cost of getting a sleep study or purchasing at-home testing devices.

While plenty of new products will debut, I don’t anticipate any slowdown in the traditional sleep tracker wearable space — it’s how we gauge whether other products are effective.

What does more sleep tech mean for your sleep?

Put simply, you’ll have even more options when buying your way to better sleep, many of which you might not have ever considered before. I didn’t expect to see a headband designed to put you to sleep by stimulating brain waves, yet there are multiple options already on the market or coming soon for this specific type of sleep aid.

I’ve been testing and reviewing sleep products long enough to know that only the fittest survive. Some products sound great in theory but are either too expensive for the average person or fail to deliver on their promises. This isn’t always the product’s fault; it’s a reminder that we don’t sleep in a vacuum. Sleep is a delicate process influenced by overall health, stress levels and environmental factors. No product is likely to instantly solve all your sleep problems.

As more products are released, many of which make big claims about their impact on sleep, deciding which ones will work for you may become tricky. This is especially true with new products like smart headbands or headphones that read brain activity. Investing in new sleep tech can quickly become expensive.

Read more: Sleep Isn’t Cheap, but You Can Keep Costs Under Control

Remember, good sleep is a balance between healthy habits and the right sleep products. That doesn’t mean you shouldn’t invest in sleep devices — some are designed for specific conditions, like CPAP machines for sleep apnea. The sleep industry isn’t slowing down, and there will continue to be a surplus of devices promising to improve your sleep. Ultimately, it’s up to you to decide which ones are worth the investment. Focus on areas where you need help, rather than jumping at products with bold claims.